SEO stands for search engine optimization. It’s a set of processes that aim to make your website more visible on search engines, and it involves both on-page and offpage strategies.

What does SEO do?

A key component of SEO is optimizing the content of your site. This includes using relevant keywords, creating high-quality content and building reputable backlinks to your website. It’s also about understanding the search engine algorithms and how they work.

title tag, meta description and URL – A title element is used to tell search engines and users what the topic of a page is, so they can display it in search results. The title should contain your main keyword and a related term or latent semantic indexing (LSI) word.

H2 and H3 – Headers are important because they help to structure the information on your page and create a sense of hierarchy for visitors and search engines alike. This is why you should place your main keywords at the top of every H2 and H3 header.

HTML – Almost all webpages are written in HTML, so SEO marketers need to pay attention to the way the HTML code is structured and how it is optimized for search engines. It’s also important to create a sitemap for search engines to crawl.

Link analysis tools – These tools can help you identify new and reputable backlinks to your website. This will help you build trust with Google, which can lead to higher rankings.

SEO platforms – These tools bring together many of the SEO tasks that need to be done. They can track keyword rankings, help with keyword research, identify onpage and off-page SEO opportunities, and much more. Must visit

Duplicate content – Duplicate content on your website can have a negative impact on your SEO. This could be if you have multiple pages that are identical, or it can be if you use content syndication (where you repost someone else’s original content on your website).

Meta descriptions and tags – The title and meta description of a page are very important to the success of an SEO strategy because they determine how the search engines will display the page in the results pages. The title should include your main keyword and a related term or phrase, while the description should be about 160 characters long or less.

Usability – The layout and navigation of your website are also crucial to search engine optimization. The search engines like to see a well-organized site with easyto-read content and links. This will encourage visitors to stay on your site and interact with you.

Social media – Social signals such as tweets, retweets and Google+ authorship can also affect your search engine rankings. This is why it’s essential to take your social media presence into account when developing an SEO marketing strategy.

If you’re looking to improve your website, SEO is an excellent way to get started. It can be used to optimize existing pages or to build a brand new website that meets the needs of your customers.